As the publishing industry shifts into the next phase of its transformation, some publishers are exploring how to stay ahead of the curve in delivering content and services.
The shift to the cloud is a big one for publishers, and some are thinking of what content can be delivered on a subscription basis and what needs to be made available to users on the go.
In the digital world, the big players are Google, Amazon and Facebook, but many smaller ones, such as ABC, The New York Times, The Guardian, The Wall Street Journal, and The Economist, have started looking at ways to deliver content on mobile.
Some of these publishers, such the Economist, are looking at what they can do on the desktop or tablet, rather than on the big screen.
“There’s a lot of new technology coming to publishers that is going to change the way they deliver content and content services,” said Tim Anderson, the senior digital strategist at the Economist.
In the same breath, some of the big publishers have also been investing in cloud-based publishing platforms such as Amazon’s Kindle and Apple’s iBooks.
But what is cloud computing, and what does it mean for publishers?
Cloud computing is a technology that lets you access files, and access them on your device, at a cloud service provider’s servers.
It’s the latest way for publishers to keep up with the latest technology, but it’s not a panacea.
In order to use cloud-enabled platforms, publishers need to be prepared for a range of technical challenges, such it downloading files, managing access to content and processing data.
And while there’s nothing wrong with that, it can also lead to problems, particularly if the platforms can’t be trusted.
“Publishers have to be very careful about where they set up their platforms and whether they’re actually doing what they say they’re doing,” Mr Anderson said.
“Some of the biggest problems for publishers are that the platforms aren’t trusted.
If there’s an issue with the data being downloaded, it’s very difficult to recover from.”
Publishers can only trust that their servers are running on trusted sources, he said.
Some publishers are trying to make cloud computing more secure by encrypting data and then using a software to decrypt it.
But some publishers have said that they’re willing to put their own software into the cloud to make sure that their content is delivered to customers safely.
“It’s something that we’re exploring, but we’ve got to make it very secure,” Mr Turner said.
In recent years, some large publishers have made efforts to secure their cloud computing infrastructure by putting security software on their servers and then encrypting the data.
Publishers should take a step back and think about what their role is in the future, said Ms Anderson, and then make sure they’re prepared to put security software into their platforms.
“When you’re building a publishing platform, you’re creating a business that has a value proposition that you can sell to customers.
It’s a very high-margin business,” she said.